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Macy's

Macy’s main character moment

In college, a friend and I shot a parody of Sarah Bahbah’s work for her photography class and I wrote some of her signature “supers”. This silly little student project was one of the first things in my student book, way back when. And now a commercial I wrote was directed by Miss Sarah Bahbah herself and marks her first ever US TV commercial. Feeling a bit like the main character if I do say so myself…

CREDITS - Creative Directors: Matt Low, Kristin Clark; Art Director: Chesney Jensen; Senior Copywriter: Hallie Cain

Macy’s off the rack

These boots were made for talking, or something like that.

CREDITS - Creative Directors: Matt Low, Kristin Clark; Art Director: Chesney Jensen; Senior Copywriter: Hallie Cain