St~Germain
Sip Into Something Fresher
This project, a cheeky hint at Sophie Turner’s recent single girl status and search for the next great love of her life (a Hugo Spritz), seems straightforward enough. But to me, this spot represents mine and my team’s ability to roll with the punches and get shit done, despite everything working against us. I’m proud to see this work go live (after a 2.5 month turn around –– briefing to ship date) and garner mentions by the likes of People, Harpers Bazaar, and even The Today Show. Anyway, it’s not every day you get to shoot in the south of France with the Queen in the North. This is one you’ll just have to ask me about, maybe in the form of “Tell me about a time you had to problem solve.”
CREDITS - Creative Directors: Rob Concepcion and Merrin McCormick; Art Director: Jack Mastrototaro; Senior Copywriter: Hallie Cain
St~Germain hugo spritz How To
St~Germain is a fun opportunity for me to flex the French language skills I gained while studying abroad and immediately lost upon returning to Colorado. Here’s a fun recipe “how-to'“ video we created for the cocktail of the summer, using some of that valuable Franglish.
CREDITS - Creative Directors: Rob Concepcion and Merrin McCormick; Art Director: Jack Mastrototaro; Senior Copywriter: Hallie Cain
